What is Enterprise Relationship Management (ERM)?
Enterprise relationship management (ERM) is a business strategy that leverages an organization's network to maximize revenues. Constituents within that network may include business partners, suppliers, customers, and employees, to name a few. Enterprise relationship management involves transparent sharing of data and coordination of business processes.
Because it involves so many different groups, enterprise relationship management is often considered a change management effort focusing on people, rather than a technology initiative. However, there are several technologies that can be leveraged to support ERM efforts, including customer relationship management (CRM) applications, human resource management (HRM) systems, and enterprise resource planning (ERP) applications. Data from these systems is critical to executing successful enterprise relationship management (ERM) initiatives.
How NICE is Redefining Customer Experience
NICE CXone is the industry’s only interaction-centric platform where channels, data, applications, and knowledge converge to improve customer experience at scale.
It is the leading, most complete and unified CX Platform on the market, used by thousands of organizations of all sizes around the world to help them consistently deliver exceptional customer experiences. CXone is a cloud native, unified suite of applications designed to help you holistically run your call (or contact) center operations.
